About
Hi, I’m Blair.
I've spent two decades as a product designer and design director across enterprise software, regulated fintech, mobile gaming, and global beauty and consumer brands.
As Director of Product Experience at XOPS, I took the company from a founder's early vision to a platform built for Fortune 500 operations — growing the design function from a solo role into a team, and building systems robust enough to hold that scale without losing coherence.
Before that, I designed regulated financial products for Morgan Stanley and E*Trade, where a confusing interface isn't a UX problem, it's a compliance and trust problem. I've designed for millions of mobile game players at Scopely, where a single bad tap costs a player for good. And for over four years, I've led global digital education design for L'Oréal's professional brands — Matrix, Redken, Biolage — an ongoing relationship built on consistency across a curriculum used worldwide.
I've also spent the last two years as a founder myself, building a product and brand company from a formula in my kitchen to an operating business — payroll, compliance, manufacturing, the whole thing. It changed how I design for other founders, because I've now sat on both sides of the table.
That range — enterprise scale, regulated trust, consumer delight, and founder reality — is what I bring to every project now.
You work directly with me. No account managers, no handoffs, no team you never meet.
Every project starts with a real audit, not assumptions — I look before I redesign.
I use AI tools myself. I'm not against them. I just know exactly what they can't do.
Sustainability isn't decoration here. It shapes material choices, how systems age, and whether a brand still holds up in five years.
How I Work
If you're building something you want to last, let's talk about it.
Beyond Product Design
Some of the work doesn't fit neatly into a single title. Patent illustration and technical drawing. Video production, editing, and voiceover for brand and educational content. When a project needs more than a screen, I usually already know how to make it.