ABOUT THE FOUNDER
Blair Seifert is a visionary and strategic product designer dedicated to creating innovative and meaningful experiences on and outside of the display screen.
With a foundation in visual design, information architecture and front-end web, mobile iOs and OO coding languages, Blair has spent over a decade injecting various user experience practices into the methodologies of highly established companies such as Rodale Press, The Vanguard Group, Comcast, Oracle, Western Union, BBVA, Scopely, and Asurion, often specializing in refreshing older brands and modernizing their web, mobile and SaaS products for the new generation of users.
Aside from corporate enterprise environments, Blair has experience working with agencies and startups, such as Piehead, Spring Studio, Catalina Labs, and Viv Vitals and has been working as a freelance web designer, illustrator, and UX consultant since 2004.
She is deeply driven by projects that affect a common good and challenge convention in pursuit of behavioral and cultural improvement.